Advertising on Eggs?

When I first saw the articles about CSI being advertised on egg shells, I cringed. It sounded like another place for companies to dump big bucks for unsitely ads that would be ignored by everyone except for the people who it ticked off.

It's is still a stretch, but the twist descirbed in this article puts a new light on it. The twist is that the egg shell advertising is printed in an ink, that only shows up when the egg is boiled and is properly cooked. It still feels like a stretch to me, but it is clever and for the kitchen challenged a somewhat useful service.

Tags: Advertising, Marketing

Strategic marketing by Vision or by Research

Dale Wolf is one of my colleagues. While he is from the dark side of marketing, I've enjoyed working with him several times in the past. His blog on Contextual Marketing is an interesting read and well worth keeping an eye on, even if you are not in marketing.

One of his most interesting posts is on marketing by Vision versus marketing by Research. These terms are overloaded and not the ones I would use for the concepts Dale is driving at, but the concepts behind his post are worth a few minutes of thought. Take a look at Dale's post and my comments at:

http://contextrulesmarketing.blogspot.com/2006/04/marketing-by-vision-or-by-research.html

Tags: Marketing, Context, Engineering