Wednesday, August 02, 2006

Advertising on Eggs?

When I first saw the articles about CSI being advertised on egg shells, I cringed. It sounded like another place for companies to dump big bucks for unsitely ads that would be ignored by everyone except for the people who it ticked off.

It's is still a stretch, but the twist descirbed in this article puts a new light on it. The twist is that the egg shell advertising is printed in an ink, that only shows up when the egg is boiled and is properly cooked. It still feels like a stretch to me, but it is clever and for the kitchen challenged a somewhat useful service.

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