Really Cool All Electric Roadster from Tesla Motors

I read about this car in PC Magazine's digitial subscription and then went to their site. This is definitely one cool car: all electric-. 0-60 in 4 seconds. 250 Miles per charge, 1 penny per mile of operating costs...

Tags: automobile, electric

Advertising on Eggs?

When I first saw the articles about CSI being advertised on egg shells, I cringed. It sounded like another place for companies to dump big bucks for unsitely ads that would be ignored by everyone except for the people who it ticked off.

It's is still a stretch, but the twist descirbed in this article puts a new light on it. The twist is that the egg shell advertising is printed in an ink, that only shows up when the egg is boiled and is properly cooked. It still feels like a stretch to me, but it is clever and for the kitchen challenged a somewhat useful service.

Tags: Advertising, Marketing

Interesting article on current Bio Diesel cars

These cars are not available in America, but they are a far cry from the common image of the smelly, hard to start diesel cars of the 1970's.

One key piece of info in the articles is that bio-diesel production costs are based on Soybean crops, whereas rapeseed and mustard seed are 3X as efficient. Starting a real bio-diesel farming economy in the US would be a worthwhile place for the government to move some of those mis-placed farm subsidies. I for one would much rather have the bulk of my energy costs going to farmers rather than where they are going now.

Tags: biodiesel, automobile